Team Talk:

Jamie Olivers OpenIDEO Kids' Food Challenge

 The Challenge IDEO: How can we raise kids' awareness of the benefits of fresh food so they can make better choices?

If you have seen Jamie’s Food Revolution program, you may have seen the episode where he’s testing kids in a kindergarten to see if they know where food comes from. The children couldn’t identify a tomato. This highlighted a real issue of fresh food, the lack of knowledge, and how easy it could be to develop cooking skills for kids of all ages and skills. The kick-off OpenIDEO challenge is to explore, how we might raise kid’s awareness of the benefits of fresh food so they can make better choices. Better choices about the food they eat, the skills to cook it, and the knowledge to make these choices.

Click here to down load An Open Food Revolution book which outlines this challenge, the process and the 17 winning concepts as voted by the OpenIDEO community and Jamie

Open IDEO: What is it?

OpenIDEO is a place where people design better, together for social good. It's an online platform for creative thinkers: the veteran designer and the new guy who just signed on, the critic and the MBA, the active participant and the curious lurker. Together, this makes up the creative guts of OpenIDEO.

To become a place where good ideas gain momentum, OpenIDEO depends on participation — your inspirations, his comments, her concepts, our design process. It's these efforts, these big and small moments of sharing and collaboration, that make this platform a dynamic resource for tackling significant global challenges.

If you haven’t checked out Open IDEO click here